BAIRI PIYA 15TH JANUARY 2010 SERIES
The focus shifted from family dramas to social issues centric content.Ģ009 – present: ‘India’s Got Talent’: The talent-based reality show has taken the country by storm with some talent even being featured internationally.Ģ009 – 2012: ‘Na Aana Is Des Laado’: A pioneering show focussing on the issue of female foeticideĢ009 – 2010: ‘Bairi Piya’: a show based on farmer suicideĢ010 – The branding was revised to incorporate butterflies to capture the viewer’s imagination.Ģ010 – Colors went international in USA in January 2010 christened Aapka ColorsĢ012 – present: ‘Jhalak Dikhhla Jaa’: the dance-based reality show glammed up television screens with unique avatars of Bollywood divasĢ013 – 2016: ‘24’ (Seasons 1 & 2): first-of-its-kind international fiction finite series with Anil Kapoor as the producer-cum-lead actorĢ014: Separate feed for APAC in April 2014, followed by feed for Canada in July 2014Ģ013 – 2015: ‘Comedy Nights With Kapil’: comedy show which resurrected the genre, making way for brand extensions like Comedy Nights Bachao, Comedy Nights BachaoTaaza and Comedy Nights LIVE.Ģ015- present: Associated with IIFA. The show that is credited with ushering in a content revolution in Indian broadcast industry. Ranked #3 on first ratings post debut Colors ranked #1 within 9 months of launch, beating News Corp’s India channel Star PlusĢ008 – present: ‘Bigg Boss’: India’s biggest reality show with Salman Khan as the hostĢ008 – present: ‘Khatron Ke Khiladi’: a stunt-based reality show pushing a contestant’s boundaries.Ģ008 – 2016: ‘Balika Vadhu’: an iconic show on child marriage. The video features the start cast of the current shows on Colors, who are seen encouraging people to celebrate every shade of life.Ģ008 – Colors launched with 83 GRPs within Week 1.
To mark the occasion, Colors has rolled out a new campaign – #ChunoApneRang, which has been conceptualised by Leo Burnett Orchard along with Colors’ in-house team. The channel continues to lead the Hindi GEC space in the Urban markets.
Ranked #3 on first ratings post debut, Colors ranked #1 within 9 months of launch, beating News Corp’s India channel Star Plus. Let’s get together and live every emotion that makes us who we are.”Ĭolors launched with 83 GRPs within Week 1 with its tentpole show ‘Khatron Ke Khiladi’ with Akshay Kumar. Heralding in the celebrations, Raj Nayak, COO,Viacom18, tweeted: “Nothing empowers us more than giving you the power to choose! So proud to announce 10 year anniversary with #ChunoApneRang. Launched in 2008, Colors brought in its own brand of disruption in the television space in India with its differentiated content. Colors, Viacom18’s flagship brand in the entertainment space in India, completed 10 years on July 21, 2018.
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